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Pupapalooza 2023

  • Second Chance Beer Co. 15378 Avenue of Science San Diego, CA, 92128 United States (map)

Pupapalooza is the ultimutt dog-friendly festival hosted by Second Chance Beer Co. and Puppy Picnic Co. This annual pawty located in sunny San Diego features photo ops, pop-up shopping, beer for people and pups—with a portion of all proceeds donated directly to The Animal Pad dog rescue!

Pupapalooza VIP Experiences

Book Silver VIP

Silver VIPs will receive:

  • 10-minute photoshoot (3-5 hi-res photos in gallery)

  • Exclusive gift bag ($100 value)

  • Access to VIP lounge

  • A portion of proceeds donated to The Animal Pad

Book Gold VIP

Gold VIPs will receive:

  • 10-minute photoshoot (3-5 hi-res photos in gallery)

  • Braid bar appointment for ONE (from 2-3 PM)

  • Exclusive gift bag ($100 value)

  • Access to VIP lounge

  • A portion of proceeds donated to The Animal Pad

*VIP photo shoot slots are NON-REFUNDABLE and NON-TRANSFERABLE.

Our VIP Sponsor TrustedHousesitters will be giving away FREE one year memberships to every dog that is adopted at this event, in addition to raffling off one free membership in the TAP raffle.

Pop-Up Vendors

Food Trucks

RSVP for the free event here.

Please note:

  • This is a FREE event open to the public.

  • Dogs must remain on-leash.

  • Owners are responsible for their own dogs.

  • We reserve the right to ask dogs to leave at any time.

  • A free RSVP does NOT ensure your spot for a VIP Ticket or table reservation. You MUST book through the link above to guarantee a VIP photo session.

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May 13

Dog Mom Brunch at Mission Bay Beach Club

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June 10

Summer Pups Pop-Up